Athena New York | Brand Philosophy

BRAND POLlCY

The story of Athena New York starts in the spring of 1996.
A young Japanese designer dreamed of creating hats for the active modern women
who maintain elegance in their daily lives.
Yuko'shats soon became popular in New York City.
Athena New York filled mostly custom orders for more than ten years until
the first readymade line came out on the market in the spring of 2004.

DESIGN CONCEPT

CLASSIC: InnovaLive classic designsTraditional design is fundamental to the essence of modern women.Throughout the age, classic taste has been a universal value inspiring new design ideas.
STYLE: Your hat is an emblem of your lifeHats evoke a certain magic ambiance.A style that transcends fads and compliments any scene brings out your dignified life style.
LUXURY: An exttra hint of charm and luxuryWalking along the shore at sunset, attending a garden party, an evening at the opera, orspending a lazy afternoon reading in the park-enjoy your day in luxury with Athena New York's hats.